Arctic Cat News

Relentless Arctic Cat Racers Continue To Chase History

Media Relations — Tue, 03 Mar 2026 18:15:00 GMT

As the calendar flips to March, Team Arctic and its cadre of racers continue their aggressive pursuit of individual class victories, podium finishes and points championships across multiple racing disciplines.

Arctic Cat Unveils Bold 2027 Snowmobile Lineup With Innovations In Every Segment

Media Relations — Fri, 20 Feb 2026 18:00:00 GMT

Arctic Cat came out swinging with their exciting 2027 snowmobile lineup on February 19, and riders of all types are ready to be ALL IN on Arctic Cat.

Team Arctic Leads The Way In Snocross, Cross-Country

Media Relations — Wed, 14 Jan 2026 18:00:00 GMT

Team Arctic is on a roll – charging out of the gate and setting the pace in multiple snowmobile racing disciplines. Fueled by the Arctic Cat passion and backed by a fiercely loyal fan base, racers scored several victories and podium finishes.

Arctic Cat Acquires Widescape, Expanding Winter Recreation Portfolio

Media Relations — Tue, 06 Jan 2026 18:00:00 GMT

(THIEF RIVER FALLS, MN January 6, 2026) – Demonstrating its dedication to outdoor winter motorized recreation, Arctic Cat today announces the asset acquisition of Widescape™ – known for the Widescape WS250 stand-up enduro snowmobiles.

Roger Skime Rejoins The Arctic Cat Team

Media Relations — Wed, 31 Dec 2025 18:00:00 GMT

Perhaps the most legendary figure in the history of Arctic Cat is proudly being welcomed back and will utilize his new role of Arctic Cat brand ambassador to continue to spread his knowledge and his passion for powersports to new and existing powersports enthusiasts.

Benham Wins In Triumphant Return To Arctic Cat

Media Relations — Thu, 18 Dec 2025 18:00:00 GMT

(THIEF RIVER FALLS, MN December 16, 2025) – Arctic Cat kicked off the 2025-2026 snocross racing season the right way with a thrilling victory by Daniel Benham Jr. upon his return to Team Arctic at Ironwood, Michigan, on December 12-13.

Arctic Cat Has Deep, Strong Cross-Country Team for 2025-26

Media Relations — Tue, 09 Dec 2025 18:15:00 GMT

(THIEF RIVER FALLS, MN December 9, 2025) – Throughout the Snowbelt and across various rider classes, a talented group of Team Arctic racers aboard their Arctic Cat ZR 600 R-XC snowmobiles will be vying for points championships on various cross-country circuits this winter. This group includes past champions, rising stars, returning veterans and more – all aiming for personal glory while also providing invaluable feedback that pushes forward the excellence of Arctic Cat snowmobiles of today and tomorrow.

Arctic Cat Preps for Exciting Snocross Season

Media Relations — Thu, 20 Nov 2025 18:15:00 GMT

As winter rapidly approaches, Arctic Cat’s commitment to return to racing is on full display, and Team Arctic riders and their teams are actively preparing to chase checkered flags on bumpy snocross tracks across the Snowbelt.

Arctic Cat Is Accelerating with New Additions

Media Relations — Tue, 11 Nov 2025 18:00:00 GMT

Boldly charging into the future with renewed energy, Arctic Cat’s shared mission of building a company of riders for riders has the throttle to the bars.

Key areas of focus have been within the sales and customer service teams. With recent additions adding to an already strong core, our veteran sales team now has a combined 300-plus years of professional powersports industry experience.

Recent additions include district sales manager Brock Fischer covering Texas and Oklahoma; Tracy Burkhart covering Minnesota, North and South Dakota; Tim Miller covering Pennsylvania, New York, New Jersey and Connecticut; Kelly Rees covering Kentucky, Virginia, West Virginia and the District of Columbia; and Mark Mackin covering New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland/Labrador.

Arctic Cat District Sales Managers are in the field every day—supporting their existing dealers, signing new partners, and providing hands-on support to the network in their local markets. Their work is a direct driver of Arctic Cat’s growth and a reflection of our commitment to strong, long-term dealer relationships. The addition of recent team members only enhances an already impressive team that, combined, has professional experience at more than 20 OEMs, aftermarket companies, distributors, and dealerships. Regional Sales Directors Eric Bondy, Derek Jordahl and Kevin Asselin are nearing the end of their search to cap off this impressive team of dealer partners.

Arctic Cat is actively recruiting and signing high-quality dealerships with a focus and promise to never oversaturate a market, offering dealers the opportunity to grow their businesses. Since the new ownership group received the keys back in April, there has been a rally cry from dealers who are ready to support a brand that believes in their products, employees and their future of offering premium products to their consumers. This support has so far increased new Arctic Cat’s dealer interest two-fold with goals to continue at a measured pace, placing Arctic Cat products and quality dealer service closer to consumers who live to ride.

Commenting on Arctic Cat’s approach for dealer relations, Brad Darling, President and CEO, states, “We are a company of riders who work to understand and anticipate our dealer’s needs, and those of their customers. We are a committed partner that provides the best products and support, ensuring Arctic Cat is a successful addition to their business.”

Based on the feedback and energy coming from the fall snowmobile and offroad shows, current Arctic Cat dealers have overwhelmingly expressed that Arctic Cat riders are raising their flags to let everyone know, “Riders Rule.”

About Arctic Cat Arctic Cat has been a leader in the oﬀroad industry since 1962. Arctic Cat markets its Snowmobile, ATV and SXS products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in international markets.

Arctic Cat Adds Experience, Enthusiasm to CFO Role

Media Relations — Wed, 05 Nov 2025 18:00:00 GMT

Adding to its team of experienced powersports veterans, Arctic Cat announces Tony Henningson as its new Chief Financial Officer.